When a consumer uses their mobile device to search Google for the terms "Laundromats," or "Italian restaurant" or "Pizza," the search results will display the closest business that matches that criteria.
Using the previous Google mobile search algorithm, the top results were based on their distance from the consumer.
However, according to this video and Google itself, the new changes to Google's mobile search algorithm punishes businesses that do not have a mobile site and they may no longer appear on a Google Search, or if they do, they may be at the bottom of the search results, a place most people never see.
It's a simple business decision for Google. Good relevant searches mean happy customers for Google, and if local businesses are caught in the middle, that's their fault for not keeping up with the times.
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